Brand guidelines | Neywa Labs

brand guidelines

Logos

One family of marks. Neywa Labs is the main brand, and Nativ, Engine and Nativ Pro are its sub-brands. Every logo sits on black and is set in white.

Main brand

Sub-brand

Sub-brand

Sub-brand

Main colors - pure black for background, pure white for primary text, gray for secondary text.

White

Primary text

Gray

Secondary text

Black

Background

Geist carries the brand on the web. SF Pro carries it inside apps. Geist Mono appears only in small, uppercase contextual labels.

Geist

Local AI, native to your machine. Quietly fast, always yours.

Regular

Geist for web and brand. For Geist, use OpenType stylistic sets 1 and 3 - no tall a and alt l.

Geist Mono

FIG. 01 - MEMORY BANDWIDTH

Regular

For contextual use - illustration labels - use uppercase Geist Mono.

SF Pro

Settings, menus, dialogs and every native surface.

Regular

SF Pro for apps.

Each brand has its own set of imagery. Keep the sets separate: the palette of the photograph tells you which brand it belongs to.

Images used for the Neywa brand.

Images used for the Nativ sub-brand.

Images used for the Engine sub-brand.

Images used for the Nativ Pro sub-brand.